When you approach the question of SEO vs paid ads for local businesses, you need to do it objectively. And if you do it objectively, you’ll realize it’s not an even comparison, because they are essentially used for different things. So, the best way to answer this question is to look at what both are good for, and working from there.
Why Is SEO Important?
Search engine optimisation is considered the most cost effective way to reach higher rankings. You don’t need to hire a specialist to handle the basics, and even when you, it won’t cost too much, considering the returns. And if you’re running a small business, you’ll know how important it is to cut expenses as much as possible. By investing in some SEO practices, it will help your site to become more visible over time. It’s a long-term commitment you’re making that shows big returns if you do it right.
If you are wondering about the basic things you have to do to optimise your site, they include things like posting engaging content and keeping the site responsive. It doesn’t take a degree to implement some very effective SEO basics, but if you want to compete with high ranking sites, you’ll need to tweak as much as possible. In other words, SEO isn’t going to cost you much, but it does come with a lot of work. Also, the purpose of SEO is to build visibility over time, and hopefully generate a steady stream of traffic.
Why Are Paid Ads Important?
When you use the right channels for your paid ads, like Google Ads, you can expect to see some great results. Assuming you used the right keyword and you have something ready to sell, Google Ads will get you on the front page. How much you are going to pay depends on the type of channel you choose. Google, for example, uses a pay-per-click system. You only pay every time someone clicks on the ad, but if you don’t get any conversions the clicks will only end up costing you money. Basically, if you ever invest in paid advertising for your small business, be sure that it’s worth it. Paid ads aren’t going to keep your website at a high ranking, and it only works if your sales funnel is effective.
If you have long-term goals, invest in SEO and watch your site grow. If you keep at it long enough, you’ll receive enough traffic without the need for paid ads. Plus, you’ll be establishing authority online, which isn’t something that happens very often. If you are looking for a quick and short-term solution for exposure, paid ads will get you what you need. However, you need to keep your budget in mind, in addition to how many clicks you can afford. The last thing you want is to overspend on marketing without making any returns. If you really want, you can combine the two and get double the exposure.